Category Archives: Online Marketing

SEO Services And Why They Vary in Costs

When you make the decision to implement your chiropractic SEO (wise person, you) into your business in order to increase traffic to your webpage and promote yourself in local search engines, you must decide which type of SEO service you plan on paying for.  There are three main types, all of which vary in pricing.  Perhaps you have done research on these and you still are conflicted on which one to pursue.

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Well, we have broken down the three main types for you, and hopefully it will give you clear direction on what to choose for your chiroPractic SEO.

  1. Automated Software Platforms. Automated software platforms are generally the most basic of all SEO programs.  These services focus primarily on promoting and managing citations within the local search ecosystem.  There is normally a monthly or yearly fee, ranging anywhere from $84/year to $400/year, depending on how many locations you wish to be promoted.  The software platform makes sure that all of your business information (name, address, phone number) is being submitted to different business directories and data providers and is consistent across the entire ecosystem.  The upside to these software platforms is that they are user friendly and easy to navigate.  The downside is, once you stop paying for your services, your information is no longer being circulated.  Automated software platforms are great for increasing your search results, but don’t do much for increasing overall website rankings.  This type of service is ideal for a small, local business in a specific niche market.
  2. Small-Scale Local Campaigns. This type of campaign offers small-scale, cookie-cutter marketing campaigns.  Think: Hibu, Yodle, & Yellow Pages.  These types of companies generally include social media management and pay-per-click ads as a part of the bundle.  The upside to this type of campaign is that the small budget is spread thin across multiple channels which is great for being seen on the web.  On the other side of the coin, however, the downside is that when you are spread so thin, not one channel can yield totally amazing results.  These types of campaigns typically cost anywhere from $400-$900 per month.  Like the automated platforms, once you stop paying for the services, the results will disappear.
  3. Holistic Local SEO Campaigns. This is the most advanced form of SEO.  These types of campaigns include the following: maintaining the website and all of its internal elements, optimizing external factors such as links and citations, mobile SEO, assistance with online review strategies, and even consulting and custom reporting.  Holistic local chiropractic SEO campaigns are run by SEO technicians that are experts in the field.  If you stop working with the agency, the SEO results will not disappear immediately.  Although a bit costly at $900 to $2,000 per month, they are well worth it for the value of what you will receive.

Google Changes Metrics in AdWords

As of late, Google has started to put in a new metric for their AdWords system, which tells people about the visits to their store, and one can see these based on a Keyword or Even on an Ad level.  This in turn will allow advertisers to see the visits each day, week, or even month to see what works well and when they should put them in.

This is a great thing to have in store, because these can timely be put in at the appropriate times, such as the Thanksgiving season during the football games.  Google did this because they reviewed the data at their own level, and implemented this so that various advertisers can see the keywords and which ads are actually driving up their store visits and helping them.  They also can see which product works the most and brings in the most visitors.

Google Changes Metrics in AdWords

This will also help choose which ads and products to market, such as maybe having some dolls marketed to bring in the most visitors.  They might also be able to improve both online and offline sales as well.  How this works is that they look at the ROI from the online information provided.  The store looks at the advertisers products and sees the relation between that and the visits to their stores.  Now, because of this, you actually end up getting a lot of benefits from this, including four times the amount of conversions overall and you can actually increase the conversion by ten times since you will incorporate the data into your ad performance as well.

Now, how this works is that you might see data on the Google searches for many stores that are out there, such as maybe Macy’s or Target.  We usually have our Google accounts logged in on our mobile devices, and through this Google can look at the searches and the clicks on a various ad, and even what stores a user is going to.  Usually, the visit happens within 30 days, but most of the time if it’s a larger purchase, it can be as big as 90 days.

Now, because of this, it can also look at the locations of the store, and even how the store is made up, and it can show where customers are going to.  The data is kept anonymous though, and it’s only based on those who keep the location on.  You can change it if you don’t want to have that on, but this information is actually used in surveys to help prove the data that is found through this.  For example, if you were looking for San Jose SEO, and you searched it, Google would know immediately what you’re looking for, and it would be a part of their survey.

This might seem strange, but it allows people to get the information that they need to help with the improvements of their store.  It’s a way to help track advertisements, and the data is being improved every single day.

Integration of AMP(Accelerated Mobile Pages) Pages Expected Soon

Google is all set to integrate Accelerated Mobile Pages in Google search in the month of February 2016. The signature benefit of this move is that faster loading pages will get direct benefit from ranking perspective.

This news was released via a blog post which also gave the news about several other developments. The special press conference was also held at San Francisco in this regard.

The press event’s discussion was based on two major points. First is the integration of AMP pages in the Google Search; and second, designation of the label ‘Fast’ to the websites that would be instinctual for viewers. However it is worth mentioning that both points were speculated.

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Dave Besbris, about this integration, posted on Google Plus, “AMP is coming as soon as February to Google Search. We’re seeing lots of great momentum from the publisher and technology worlds. Let’s make the web faster.”

Page loading speed of AMPs has already been in Google’s Tech’s discussions. Since Mobile pages get loaded quickly as compared to other pages, the websites with AMPs are likely to enjoy better positions in Google rankings. Although it hasn’t been confirmed officially by Google but given the reiterated advice of fast loading pages’ development by Google, it can be confidently speculated that AMP pages are going to be major beneficiaries.

Upon asking the question about whether the AMP pages will get the status of ‘AMP’d’, Google responded that they will more likely use the label ‘Fast’ for fast loading pages. Google also clarified that it is not the AMP only what loads fast. Moreover, it is also said that working of any label is not guaranteed after the AMP pages are integrated in Google Search.

To see how the AMP pages look like, there is a test site run by Google. It is also unclear that how the AMP pages will look like when integrated into regular Google search because they will definitely be different. This is the reason that a label ‘fast’ covers a lot.